fiercely compete worldwide. However, in the Canadian province of Ontario, the miracle happen. Wines of Chile Wines of Argentina and prepares to launch in the coming days joint promotional campaign in that market.
activity was imposed by the Liquor Control Board of Ontario, the state monopoly on alcohol sales. Interested in promoting the consumption of wines from South America, the institution asked to work a month together in-store handling, promotional activities and tastings. The outlets will have graphics on South America and organized tastings for customers, with an equal number of wineries in both countries.
For Wines of Chile, these initiatives will be supplemented by newspaper advertisements and social networking. In total, the organization leading Juan Somavia, invest U.S. $ 400 billion in such activities. "If successful, open up the possibility of repeating it in other places," said a source in the body.
In one of these, work together mark the beginning of the end of the cold war between the two countries winery.
Source: (elmercurio)
